A practical guide to the fashion industry: concept to customer
Not available
London
9781350079694
Not available
Second edition
Includes bibliographical references and index
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.
This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
1online resources (ix, 164 pages)
Not available
illustrations
Introduction --
1. Context and Concept --
2. Product Development --
3. Retail Strategy --
4. The Supply Chain --
5. Branding --
Conclusion --
Glossary --
Bibliography --
Resources
1. Context and Concept --
2. Product Development --
3. Retail Strategy --
4. The Supply Chain --
5. Branding --
Conclusion --
Glossary --
Bibliography --
Resources
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01108/24 | 746.92 Gro P | Online | Available |
