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Managing customers as investments: the strategic value of customers in the long run
Gupta, Sunil
Additional author
Lehmann, Donald R.
Publisher
Pearson Education, Inc
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
9780132161619
Series
Not available
Edition
Not available
Subject
CUSTOMER RELATIONS-MARKETING
Note
Appendix: p. 167 - 186
Abstract
Not available
Number of pages
xv, 205 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01483/12
658.812 Gup M
Library - 7th Floor
Available
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