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Market-based management: strategies for growing customer value and profitability
Best, Roger J.
Additional author
Not available
Publisher
Pearson Education
Year of publication
2009
Publication place
Upper Saddle River, NJ
Language
(eng) English
ISBN
9780138133962
Series
Not available
Edition
5th ed.
Subject
MARKETING-MANAGEMENT
Note
Glossary: p. 520 - 528
Abstract
Not available
Number of pages
545p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03631/10
658.8 Bes M
Library - 7th Floor
Available
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