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Marketing: Principles and perspectives
Bearden, William O.
Additional author
Ingram, Thomas N.
Publisher
McGraw-Hill/Irwin
Year of publication
2001
Publication place
Boston
Language
(eng) English
ISBN
0072322977
Series
Not available
Edition
3rd ed.
Subject
MARKETING
Note
Glossary: p. 535-555
Abstract
Not available
Number of pages
xxxvii, 598 p.
Dimension
26 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00601/10
658.8 Bea M
Library - 7th Floor
Available
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