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Ethnography for marketers: a guide to consumer immersion
Mariampolski, HY
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Sage Publication , Inc.
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(eng) English
0761969470
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CONSUMERS-PREFERENCES
Appendix: p. 211-234
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xii, 252 p.
23 cm.
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Access no. Call number Location Status
02166/08 658.834 Mar E Library - 7th Floor Available
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