Author Doyle, Gillian Additional authorUnknown Publisher Sage Publication , Inc. (London, 2002) Language(eng) English ISBN076196875X SeriesUnknown EditionUnknown SubjectMASS MEDIA-ECONOMIC ASPECTS; NoteUnknown AbstractUnderstanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Number of pagesvii, 184 p. Dimension24 cm. Other descriptionill.