Consumer insight: how to use data and market research to get closer to your customer

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Consumer insight: how to use data and market research to get closer to your customer

Author Stone, Merlin Additional authorBond, Alison Publisher Kogan Page (London, 2004) Language(eng) English ISBN0749442921 SeriesMarket research in practice series EditionUnknown SubjectCONSUMERS-RESEARCH; NoteAppendix: p. 266 - 286; AbstractUnknown

Physical dimension

Number of pagesxv, 288 p. Dimension23 cm. Other descriptionill.

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Access no.	Call number	Location	Status
Access no.01966/06	Call number658.834 Sto C	LocationLibrary - 7th Floor	Status Available