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Analisa efektivitas iklan extra joss menurut respon pemirsa TV di Surabaya dengan menggunakan consumer decision model (CDM)
Tanzil, Arron
Additional author
Wijaya, Irawan Agus
Publisher
Fakultas Ekonomi Jurusan Manajemen UK Petra
Year of publication
2006
Publication place
Surabaya
Language
(ind) Indonesian
ISBN
Not available
Series
Tugas Akhir
Edition
Not available
Subject
MARKETING-DECISION MAKING
Note
Appendix
Abstract
Not available
Number of pages
xii, 113 p.
Dimension
30 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01849/06
((T)) 658.8342 Tan A
Library - 8th Floor
Available
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