Media and communication research methods: an inroduction to qualitative and quantitative approaches
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0761918531
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Glossary: p. 269 - 284
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
xxi, 295 p.
23 cm.
ill.
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| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00564/06 | 302.23072 Ber M | Library - 7th Floor | Available |
