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Product management
Lehmann, Donald R.
Additional author
Winer, Russell S.
Publisher
McGraw Hill
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
0071238328
Series
McGraw-Hill/Irwin series in marketing
Edition
4th ed.
Subject
NEW PRODUCTS-MANAGEMENT
Note
Appendix: p. 475-478
Abstract
Not available
Number of pages
xvi, 494 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02417/05
658.5 Leh P
Library - 7th Floor
Available
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