Management of electronic media
Not available
Belmont, CA
0534561918
The wadsworth series in production
2nd ed.
Glossary: p. 295-306
In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.
xx, 315 p.
24 cm.
ill.
Not available
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00643/05 | 302.23068 Alb M | Library - 7th Floor | Available |
