Author McQuail, Denis Additional authorUnknown Publisher SAGE (London, 2002) Language(eng) English ISBN0761972439 SeriesUnknown EditionUnknown SubjectMASS MEDIA; NoteUnknown AbstractMcQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail′s Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Number of pagesxxiv, 427 p. Dimension25 cm. Other descriptionill.