In Business Diplomacy by Multinational Corporations, Huub Ruël turns to Catholic Social Thought (CST), to provide a clear, distinctive instrument for MNCs to reflect on their purpose and role in the global society while also guiding and directing their relationship-building actions with other actors in the global society.
1 online resource (xii, 66 p.)
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Introduction--
Multinational corporations in a dynamic international business arena--
Business diplomacy: A review of the literature and a definition--
Catholic social thought (cst) as a source for a business diplomacy model--
Toward a cst-based model of business diplomacy--
Discussion and conclusion--