Author Mooi, Erik Additional authorSarstedt, Marko Publisher Springer (Singapore, 2018) Language(eng) English ISBN9789811052170 SeriesSpringer texts in business and economics Edition1st ed., Kindle ed. SubjectSTATA; NotePlease contact library staf for borrowing kindle device; AbstractThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Number of pages1 online resource DimensionUnknown Other descriptionUnknown