Typography
Not available
London
9781474208499
Not available
Second edition
Not available
Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
1 online resource (197 pages)
Not available
Not available
Machine generated contents note:
1. A Brief History of Typography --
2. Looking at Type --
3. Type Classification --
4. Choosing Type --
5. Setting Type --
6. Type Generation --
7. Type Realization.
1. A Brief History of Typography --
2. Looking at Type --
3. Type Classification --
4. Choosing Type --
5. Setting Type --
6. Type Generation --
7. Type Realization.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00206/21 | 686.22 Amb T | Online | Available |
