Format for graphic designers
London
9781474299053
Not available
3rd ed.
Not available
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
1 online resource (208 p.)
Not available
ill.
Front matter
Introduction
6–9
1. Purpose and narrative 10–31
2. Context 32–69
3. Printed media 70–111
4. Folding 112–143
5. Binding 144–169
6. Print and finish 170–203
Back matter
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00125/21 | 741.6 Amb F | Online | Available |
