International business blunders: lessons for future managers
Not available
Bingley, UK
9781787692190
Not available
Not available
Emerald Business Management and Economics Ebooks 2019
Includes bibliographical references and index
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
online resource (xvi, 137 p.)
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Not available
Prelims
Chapter 1 Introduction
Chapter 2 Historicising and Theorising the Multinational Corporation
Chapter 3 Marketing Blunders
Chapter 4 Finance Blunders
Chapter 5 Human Resources Blunders
Chapter 6 Supply Chain and Production Blunders
Chapter 7 Business to Government Relationships Blunders
Chapter 8 Lessons Learnt and Concluding Thoughts
References
Index
Chapter 1 Introduction
Chapter 2 Historicising and Theorising the Multinational Corporation
Chapter 3 Marketing Blunders
Chapter 4 Finance Blunders
Chapter 5 Human Resources Blunders
Chapter 6 Supply Chain and Production Blunders
Chapter 7 Business to Government Relationships Blunders
Chapter 8 Lessons Learnt and Concluding Thoughts
References
Index
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00455/20 | 650 Wil I | Online | Available |
