Marketing research for the tourism, hospitality and events industries

Physical dimension

Summary / review / table of contents

Chapter One: Researching Changing Visitor Preferences
Chapter Two: Understanding Cultural and Ethical Research Issues
Chapter Three: Starting the Research Process
Chapter Four: Choosing Research Participants
Chapter Five: Writing a Visitor Survey
Chapter Six: Administering Visitor Surveys
Chapter Seven: Moderating Focus Groups
Chapter Eight: Managing Projective Techniques and Observation Research
Chapter Nine: Conducting Visitor Interviews
Chapter Ten: Using Social Media to Conduct Research
Chapter Eleven: Analyzing Research Data
Chapter Twelve: Preparing the Report and Presentation

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