Riding the waves of culture: understanding diversity in global business
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9780071773089
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3rd ed.
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First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural bordersand seize all the opportunities diversity brings to an organization.
Riding the Waves of Culture has been fully updated to include:
New chapters on partnerships, mergers, and acquisitions
New insight into cultural convergence
New perspectives on the dynamics of national culture and corporate culture
New ways to reconcile cultural differences, innovate, and apply servant leadership
New appendix material, including access to online learning system and self-tests ~back cover
Riding the Waves of Culture has been fully updated to include:
New chapters on partnerships, mergers, and acquisitions
New insight into cultural convergence
New perspectives on the dynamics of national culture and corporate culture
New ways to reconcile cultural differences, innovate, and apply servant leadership
New appendix material, including access to online learning system and self-tests ~back cover
ix, 389 p.
24 cm.
ill.
Not available
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01724/19 | 658.4 Tro R | Library - 7th Floor | Available |
| 01892/19 | 658.4 Tro R | Library - 7th Floor | Available |