Simple search Advanced search Browse by DDC#

The Routledge handbook of strategic communication

Unknown Holtzhausen, Derina Routledge (New York, 2015) (eng) English 9780415530019 Unknown Unknown COMMUNICATION IN ORGANIZATIONS; Unknown The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Physical dimension
xxiv, 596 p. 26 cm. Unknown
Summary / review / table of contents

pt. I Conceptual Foundations of Strategic Communication --
1. Strategic Communication: Opportunities and Challenges of the Research Area / Ansgar Zerfass --
2.(Re- )Reading Clausewitz: The Strategy Discourse and its Implications for Strategic Communication / Hagen Scholzel --
3. The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day / Simon Møberg Torp --
4. Strategic Communication and the Public Sphere From a European Perspective / Howard Nothhaft --
5. Dewey, the Public Sphere, and Strategic Communication / Charles C. Self --
6. Strategic Communication in a Networked World: Integrating Network and Communication Theories in the Context of Government to Citizen Communication / Willem Pieterson --
7. Contextual Distortion: Strategic Communication Versus the Networked Nature of Nearly Everything / Priscilla Murphy. Contents note continued: 8. Social Theories for Strategic Communication / Piet Verhoeven --

pt. II Institutional and Organizational Dimensions --
9. Strategic Communication as Institutional Work / Josef Pallas --
10. Cultural Influences on Strategic Communication / James L. Everett --
11. Strategic Communication: The Role of Polyphony in Management Team Meetings / Christa Thomsen --
12. Strategy as Communicational Practice in Organizations / Sergio Bulgacov --
13. Good Governance and Strategic Communication: A Communication Capital Approach / Stephanie Dixon --
14. Adopting an Entrepreneurial Perspective in the Study of Strategic Communication / Stefania Romenti --
15. The Role of Communication Executives in Strategy and Strategizing / Winni Johansen --
16.Organizational Goals and Communication Objectives in Strategic Communication / Kirk Hallahan --

pt. III Implementing Strategic Communication --
17.A Theoretical Framework for Strategic Communication Messaging / Kelly Page Werder. Contents note continued: 18. Framing as a Strategic Persuasive Message Tactic / Kenneth E. Kim --
19. Image Repair Theory in the Context of Strategic Communication / William L. Benoit --
20. Images With Messages: A Semiotic Approach to Identifying and Decoding Strategic Visual Communication / Janis Teruggi Page --
21. Relationship Cultivation Strategies in Strategic Communication / Eyun-Jung Ki --
22. Strategic Communication in Participatory Culture: From One- and Two-Way Communication to Participatory Communication Through Social Media / Mats Heide --
pt. IV Domains of Practice --
23. Institutionalization in Public Relations: Another Step in Examining its Place in Strategic Communication / Alex Curry --
24. Strategy in Advertising / Guido Zurstiege --
25. The Strategic Context of Political Communication / Jesper Stromback --
26.Communicating Strategically in Government / Kirsten Kozolanka. Contents note continued: 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development / Constanze Rossmann --
28. Strategic Activism for Democratization and Social Change / Cheryll Ruth Soriano --
29. Strategic Dimensions of Public Diplomacy / Alice Srugies --
30. Strategic Communication Practice of International Nongovernmental Organizations / Alexander Fritsch --
31. Terrorism as Strategic Communication / Liane Rothenberger --
32. Strategic Intent and Crisis Communication: The Emergence of a Field / Sherry J. Holladay --
33. Crisis Communication and Improvisation in a Digital Age / Mats Eriksson --
34. Strategizing Risk Communication / Juliana Raupp --
35. Strategic Communication During Change / Mikko Villi --
36. Social Media and Strategic Communication: An Examination of Theory and Practice in Communication Research / Cynthia Nichols.
37. Global Strategic Communication: From the Lens of Coordination, Control, Standardization, and Localization / Sarabdeep Kochhar.

Copies
Access no. Call number Location Status
02534/18 658.45 Rou Library - 7th Floor Available