Introduction --
Acknowledgments --
1. Signs and Signing --
Signifier and Signified --
Sign --
Icon --
Index --
Symbol --
Sender --
Intention --
Message --
Transmission --
Noise --
Receiver --
Destination --
Feedback --
2. Ways of Meaning --
Simile --
Metaphor --
Metonym --
Synecdoche --
Irony --
Lies --
Impossibility --
Depiction --
Representation --
3. Conceptual Structures --
Truth and Falsity --
Sameness and Difference --
Wholes and Parts --
Subjectivity and Objectivity --
Appearance and Reality --
Continuity and Discontinuity --
Sense and Reference --
Meaningful and Meaningless --
Problem and Solution --
4. Visual Structures --
Viewer and Image --
Ideal and Real --
Given and New --
Center and Margin --
Foreground and Background --
Proximity and Presence --
Before and After --
Past, Present, and Future --
Fast and Slow --
5. Textual Structures --
Readers and Texts --
Words and Images --
Functions --
Forms --
Placing --
Prominence --
Voices --
Intertextuality and Intratextuality --
Paratext and Para language --
6. Matters of Interpretation --
Concepts and Conceptions --
Connotation and Denotation --
Langue and Parole --
Combinations and Substitutions --
Tokens and Types --
Rule-following --
Conventions --
Classifications --
Understanding and Misunderstanding --
7. Framing Meaning --
Semantic Units --
Genres --
Styles --
Stereotypes --
Institutions --
Ideologies --
Discourses --
Myths --
Paradigms --
8. Stories and Storytelling --
Fact and Fiction --
Narratives --
Legends --
Characters and Personas --
Viewpoints --
Mysteries --
Tensions --
Turning points --
Resolutions --
Conclusion --
Bibliography --
Picture Credits.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01528/18 | 302.2 Hal T | Library - 7th Floor | Available |