Organizational creativity: a pratical guide for innovators & entrepreneurs
Puccio, Gerard J.Schwagler, Nathan
Sage Publications Ltd (New York, 2018) (ind) Indonesian9781452291550UnknownUnknownCREATIVE THINKING; Unknown"Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change."
Physical dimension
xxii, 241 p.23 cm.ill.
Summary / review / table of contents
Knowing : creativity knowledge to support a 21st century innovator --
Doing : proven practices for 21st century innovators --
Being : ways to sustain yourself as a 21st century innovator.