Design by thinking : one hundred thoughts about corporate and brand identity
Peters, TomUnknown
The Images Publishing Group Pty Ltd (Victoria, 2016) (eng) English9780060198435UnknownUnknownCORPORATE IMAGE; UnknownThis is not a book about superficial decoration; it is about ideas and lateral thinking. Over four hundred and fifty carefully selected examples of the work from Cato Partners demonstrate the philosophy that good design is about understanding the problem, seeing the opportunities and interpreting the obvious.