Designing brand identity: an essential guide for the entire branding team
Wheeler, AlinaUnknown
John Wiley & Sons, Inc (Hoboken, New Jersey, 2018) (eng) English9781118980828Unknown5th ed.BRAND NAME PRODUCTS; UnknownWhether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Physical dimension
xi, 323 p.28 cm. ill.
Summary / review / table of contents
pt. 1. Basics --
Brand basics --
Brand ideals --
Brand elements --
Brand dynamics --
Before and after --
pt. 2. Process --
Process basics --
Phase 1: Conducting research --
Phase 2: Clarifying strategy --
Phase 3: Designing identity --
Phase 4: Creating touchpoints --
Phase 5: Managing assets --
pt. 3. Best practices --
Case studies.