Enchantment: the art of changing hearts, minds, and actions
Kawasaki, GuyUnknown
Portfolio (New York, 2011) (eng) English9780241953648UnknownUnknownMARKETING-PSYCHOLOGICAL ASPECTS; UnknownEnchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.
Physical dimension
xxiii, 211 p.22 cm.ill.
Summary / review / table of contents
Chapter 1 Why Enchantment? – 1
Chapter 2 How to Achieve Likability – 9
Chapter 3 How to Achieve Trustworthiness – 27
Chapter 4 How to Prepare – 39
Chapter 5 How to Launch – 55
Chapter 6 How to Overcome Resistance – 70
Chapter 7 How to Make Enchantment Endure – 95
Chapter 8 How to Use Push Technology – 112
Chapter 9 How to Use Pull Technology – 135
Chapter 10 How to Enchant Your Employees – 151
Chapter 11 How to Enchant Your Boss – 165
Chapter 12 How to Resist Enchantment – 173