Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Kim, W. ChanMauborgne, Renee
Harvard Business School Press (Boston, MA, 2015) (eng) English9781625274496UnknownUnknownNEW PRODUCTS; UnknownThe global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents―now updated and expanded with new content
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”―untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
• A new preface by the authors: Help! My Ocean Is Turning Red
• Updates on all cases and examples in the book, bringing their stories up to the present time
• Two new chapters and an expanded third one ― Alignment, Renewal, and Red Ocean Traps ― that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space―and making the competition irrelevant.
To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need―from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Physical dimension
xix, 287 p.24 cm.ill.
Summary / review / table of contents
Cover
Title Page
Copyright
Dedication
Contents
Help! My Ocean Is Turning Red
Preface to the Original Edition
Acknowledgments
Part One: Blue Ocean Strategy
1 Creating Blue Oceans
2 Analytical Tools and Frameworks
Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries
4 Focus on the Big Picture, Not the Numbers
5 Reach Beyond Existing Demand
6 Get the Strategic Sequence Right
Part Three: Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles
8 Build Execution into Strategy
9 Align Value, Profit, and People Propositions
10 Renew Blue Oceans
11 Avoid Red Ocean Traps