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Green marketing: a case study of the sub-industry in Turkey

Kirgiz, Ayca Can Unknown Palgrave Macmillan (New York, 2016) (eng) English 9781137535870 Unknown Unknown GREEN MARKETING-TURKEY-(USE STUDIE); Unknown Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
Physical dimension
xvii, 153 p. 23 cm. ill.
Summary / review / table of contents

Sustainable Green Marketing
Kirgiz, Ayca Can
Pages 1-22

Green Marketing Mix
Kirgiz, Ayca Can
Pages 23-61

Green Consumers and Marketing
Kirgiz, Ayca Can
Pages 62-90

Automotive Sub-Industry in Turkey
Kirgiz, Ayca Can
Pages 91-107

A Case Study from Turkey: Sa-ba
Kirgiz, Ayca Can
Pages 108-141

Copies
Access no. Call number Location Status
00685/17 658.802 Kir G Library - 7th Floor Available