Transformational sales: making a difference with strategic customers
Kotler, PhilipPfoertsch, Waldemar
Springer International Publishing (Cham, Switzerland, 2016) (eng) English9783319206059UnknownUnknownSALES MANAGEMENT; UnknownInspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
Physical dimension
xxiii, 162 p.25 cm.ill.
Summary / review / table of contents
Introduction.- Driving Change with Strategic Customers.- Setting the Joint Transformation Agenda.- Guiding Customer Business Transformation.- Enabling Internal Transformation.- Undertaking the Transformative Journey.