This is service design thinking: basics - tools - cases
Stickdorn, MarcStickdorn, Marc.
John Wiley & Sons, Inc (Hoboken, N.J., 2011) (eng) English9781118156308UnknownUnknownSERVICE INDUSTRIES-PLANNING; Unknown"Twenty-three authors from the global service design community invested their knowledge, experience and passion to create this ... book. It introduces service design thinking to beginners and students, and will be a valuable resource for consultants, marketers, innovators and design professionals."
Physical dimension
373 p.24 cm.ill.
Summary / review / table of contents
Introduction -- What is service design? -- Who are these service designers? -- How does service design work? -- What are the tools of service design? -- Applied service design -- Deep service design thinking.