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Advertising and promotions: an integrated brand approach
Additional author
Semenik, Richard J.
Publisher
South-Western
Year of publication
2012
Publication place
[Australia]
Language
(eng) English
ISBN
9780538479868
Series
Not available
Edition
Not available
Subject
BRANDING (MARKETING)
Note
Glossary: p. 675-687
Abstract
Not available
Number of pages
xii, 710 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01674/14
659.1 Adv
Library - 7th Floor
Available
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