Author McQuail, Dennis Additional authorUnknown Publisher Unknown (London, 2000) Language(eng) English ISBN0761965475 SeriesUnknown Edition4th ed. SubjectCOMMUNICATION; NoteUnknown AbstractNow thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, such as advertising, marketing, fashion, and merchandising. Retaining all the strengths of the previous editions, McQuail′s Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

Number of pagesx, 542 p. Dimension25 cm. Other descriptionill.