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Segmentation and positioning for strategic marketing decisions
Author
Myers, James H.
Additional author
Unknown
Publisher
American Marketing Association (Chicago, Illinois, 1996)
Language
(eng) English
ISBN
0877572593
Series
Unknown
Edition
Unknown
Subject
MARKETING-STATISTICAL METHODS;
Note
Unknown
Abstract
Index: p. 350-358
Physical dimension
Number of pages
xiii, 358 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
02068/01
Call number
658.802 Mye S
Location
Library - 7th Floor
Status
Available