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Product plus: how product + service = competitive advantage

Lovelock, Christopher Unknown Unknown (New York, 1994) (eng) English 0071134514 McGraw-Hill management and organization series Unknown Unknown Unknown Index: p. 374-382
Physical dimension
xiv, 382 p. 23 cm ill.
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Access no. Call number Location Status
03211/95 658.812 Lov P N/A Available
03212/95 658.812 Lov P N/A Available