Sustainable customer experience design: co-creating experiences in events, tourism and hospitality
Not available
New York
9781138658554
Not available
Not available
Includes bibliographical references and index
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.
The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.
Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.
Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
xii, 286 pages
25 cm
illustrations
Designing, staging and managing experiences --
Understanding your (potential) customers --
Understanding the design process --
A comprehensive approach to experience design --
Staging and managing experiences --
Sustainable development and blurring boundaries --
Sustainable business models and technologies --
Sustainability and experiences: a match made in heaven? --
Designing sustainable experiences and businesses --
Or rather, the epilogue.
Understanding your (potential) customers --
Understanding the design process --
A comprehensive approach to experience design --
Staging and managing experiences --
Sustainable development and blurring boundaries --
Sustainable business models and technologies --
Sustainability and experiences: a match made in heaven? --
Designing sustainable experiences and businesses --
Or rather, the epilogue.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 01028/24 | 910.685 Smi S | Library - 7th Floor | Available |
