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Design management: Create, develop, and lead effective design teams
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Apress
2021
New York
(eng) English
9781484269541
Not available
Not available
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Includes bibliographical references and index
Designers are more in-demand than ever, and companies worldwide are creating new leadership roles to manage them. With only a few select institutions teaching effective design management practices, self-taught designers are on the rise, and resources are needed to guide them. Design Management is here to hone your capacity to manage like a leader and magnify your team’s potential, demonstrating how to combine managerial and leadership competencies leveraging neuroscience, psychology, and sociology notions. This book will help eager designers learn the behavioral abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature is insufficient, predominately informative, not based on research, and not actionable. Design Management fills that gap by illuminating the skills you need to lead your team to success. Come away from Design Management with confidence about how to manage like a leader leveraging different leadership mindsets to nurture creative collaboration and optimize the design operations. Whether you are a designer preparing for the first leadership role or an already established design manager intentioned to expand attitudinal and behavioral competencies, this book belongs on your shelf. Design Management is here to assist you in the long haul.
1 online resources (xxv, 459 pages)
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illustrations
Front Matter
Part I. Manage like a Leader
1. The Behavioral Elements of a Design Manager
2. The Building Blocks of a Design Leader
Part II. Managing Yourself
3. Create Your Developmental Program
4. Establish Your Core Practices
5. Build and Project Influence
Part III. Managing Designers
6. Create the Team
7. Develop the Team
Part IV. Managing Design Teams and Workgroups
8. Cultivate Creative Collaboration
9. Optimize Design Operations
Back Matter
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