Managing customers as investments: the strategic value of customers in the long run
Gupta, Sunil
Lehmann, Donald R.
Pearson Education, Inc (Upper Saddle River, NJ, 2005)
(eng) English
9780132161619
Unknown
Unknown
CUSTOMER RELATIONS-MARKETING;
Appendix: p. 167 - 186;
Unknown
Physical dimension
xv, 205 p.
23 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 01483/12 |
658.812 Gup M |
Library - 7th Floor |
Available |