Integrated marketing communications in advertising and promotion
Shimp, Terence A
Unknown
South-Western Cengage learning (s.l., 2010)
(eng) English
9780324665314
Unknown
Unknown
MARKETING;
Glossary: p. 639 - 644;
Unknown
Physical dimension
xx, 668 p.
28 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 01875/10 |
658.45 Shi I |
Library - 7th Floor |
Available |