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Advertising and promotion: An integrated marketing communications perspective
Belch, George E.
Blech, Michael A.
McGraw-Hill/Irwin
2009
New York
(eng) English
0071284400
Not available
8th ed.
SALES PROMOTION
Not available
Not available
xiii, 838 p.
28 cm.
ill.
Not available
Access no. Call number Location Status
03239/09 659.1 Bel A Library - 7th Floor Available
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