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Advertising and promotion: An integrated marketing communications perspective
Belch, George E.
Blech, Michael A.
McGraw-Hill/Irwin
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(eng) English
0071284400
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8th ed.
SALES PROMOTION
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xiii, 838 p.
28 cm.
ill.
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Access no. Call number Location Status
03239/09 659.1 Bel A Library - 7th Floor Available
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