Physical collection
Digital collection
Serial collection
Login
Physical collection
Digital collection
Serial collection
Login
Back
Add bookmark
Share
Facebook
X (Twitter)
WhatsApp
Download QR code
Scan to view on phone
Close
Global marketing
Keegan, Warren J.
Additional author
Green, Mark C.
Publisher
Pearson Prentice-Hall
Year of publication
2008
Publication place
Upper Saddle River, NJ
Language
(eng) English
ISBN
0138133867
Series
Not available
Edition
5th ed.
Subject
EXPORT MARKETING
Note
Index: p. 617 - 643
Glossary: p. 597 - 643
Abstract
Not available
Number of pages
xxiv, 643 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
04824/08
658.84 Kee G
Library - 7th Floor
Available
Similar collections by subject
Marketing across cultures
Usunier, Jean-Claude
Global marketing
Keegan, Warren J.
Entering and succeeding in emerging countries: marketing to the forgotten majority
Samli, A. Coskun
International marketing: analysis and strategy
Onkvisit, Sak
Global marketing: foreign entry, local marketing and global management
Johansson, Johny K
Global marketing
Keegen, Warren J.
Prechter's global market perspective
Prechter, Robert R...[et al.]
Global marketing management
Keegan, Warren J.
Start right in e-business: a step-by-step guide to successful e-business implementation
Lientz, Bennet P.
International retail marketing: a case study approach
Bruce, Margaret
Close
Download QR code
Your download will start shortly, or you can right click on the image and choose "Save as".