Six sigma for marketing processes: an overview for marketing executives, leaders, and managers
Creveling, Clyde M.Hambleton, Lynne
Prentice-Hall (Upper Saddle River, NJ., 2006) (eng) English013199008XPrentice Hall six sigma for innovation and growth seriesUnknownMARKETING-MANAGEMENT; Glossary: p. 235 - 269; Unknown