Services marketing: integrating customer focus across the firm
Zeithaml, Valarie A.
Gremler, Dwayne D.
McGraw-Hill (Boston, 2006)
(eng) English
0071244964
Unknown
4th ed
SERVICE INDUSTRIES-MARKETING;
Unknown
Unknown
Physical dimension
xxvii, 708 p.
26 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 00180/08 |
Res 658.812 Zei S |
Library - 8th Floor |
Available |
| 00182/08 |
658.812 Zei S |
Library - 7th Floor |
Available |