Customer relationship management: integrating marketing strategy and information technology
Zikmund, William
McLeod, Raymond
Pearson Addison-Wesley (Hoboken, NJ, 2003)
(eng) English
0471271373
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CUSTOMER RELATIONS;
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Physical dimension
xix, 179 p.
23 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 03407/05 |
658.812 Zik C |
Library - 7th Floor |
Available |