Physical collection
Digital collection
Serial collection
Login
Physical collection
Digital collection
Serial collection
Login
Simple search
Advanced search
Browse by DDC#
Simple search
Advanced search
Browse by DDC#
Back
Add to reading list
Facebok
X (Twitter)
WhatsApp
QR code
Product management
Author
Lehmann, Donald R.
Additional author
Winer, Russell S.
Publisher
McGraw Hill (Boston, Massachusetts, 2005)
Language
(eng) English
ISBN
0071238328
Series
McGraw-Hill/Irwin series in marketing
Edition
4th ed.
Subject
NEW PRODUCTS-MANAGEMENT;
Note
Appendix: p. 475-478;
Abstract
Unknown
Physical dimension
Number of pages
xvi, 494 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
02417/05
Call number
658.5 Leh P
Location
Library - 7th Floor
Status
Available