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Passion branding: harnessing the power of emotion to build strong brands

Duffy, Neill Hooper, Jo Wiley (Chichester, West Sussex, 2003) (eng) English 0470850523 Unknown Unknown BRAND NAME PRODUCTS-CASE STUDIES; Appendix: p. 233-242; Unknown
Physical dimension
xiii, 249 p. 23 cm. ill.
Summary / review / table of contents

No summary / review / table of content available

Copies
Access no. Call number Location Status
02401/05 658.827 Duf P Library - 7th Floor Available