Quantitative analysis in marketing management

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Quantitative analysis in marketing management

Author Moutinho, Luiz Additional authorGoode, Mark Publisher John Wiley & Sons, Inc (New York, 1998) Language(eng) English ISBN0471964301 SeriesUnknown EditionUnknown SubjectMARKETING-MANAGEMENT-MATHEMATICAL MODELS; NoteAppendix: p. 301-321; AbstractUnknown

Physical dimension

Number of pagesx, 331 p. Dimension24 cm. Other descriptionUnknown

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Access no.00720/05	Call number658.800151 Mou Q	LocationLibrary - 7th Floor	Status Available