Author Appelbaum, Ulli Additional authorUnknown Publisher Ullrich Appelbaum (Minnesota, 2022) Language(eng) English ISBN9798410914666 SeriesUnknown EditionUnknown SubjectMARKETING--MANAGEMENT; NoteUnknown Abstract“Hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago. Ulli provides a smart roadmap on how to successfully position or re-position your brand for success in the marketplace.” Mark Jenson, Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. The Brand Positioning Workbook outlines an easy-to-follow roadmap on how to successfully position or re-position a brand for success in the marketplace. The methodology described in this book is inspired by the analysis of over 1200 case studies of effective brand building which led to the identification of the 26 universal and proven successful triggers of successful brand positionings.

Number of pages102 p. Dimension26 cm Other descriptionill.