Testing business ideas: A field guide for rapid experimentation
Hoboken, NJ
9781119551447
Strategyzer
1st ed., kindle ed.
Please contact library staf for borrowing kindle device
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
1 online resource (368 p.)
Not available
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1 Design
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
Design the Team p. 3
Shape the Idea p. 15
2 Test
Hypothesize p. 27
Experiment p. 41
Learn p. 49
Decide p. 59
Manage p. 65
3 Experiments
Select an Experiment p. 91
Discovery p. 101
Validation p. 231
4 Mindset
Avoid Experiment Pitfalls p. 313
Lead through Experimentation p. 317
Organize for Experiments p. 323
Afterword p. 329
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00614/21 | 658.4034 Bla T | Kindle | Available |
