Packaging the brand: the relationship between packaging design and brand identity
Not available
Lausanne
9781350096516
Required reading range
First edition
Not available
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
1 online resource (208 pages)
Not available
Not available
1. The 'packaged' brand --
2. Research and concept --
3. Design approaches --
4. Form and elements --
5. The future
2. Research and concept --
3. Design approaches --
4. Form and elements --
5. The future
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00144/21 | 658.82 Amb P | Online | Available |
