Design and the creation of value
London
9781474274289
Not available
1st ed.
Not available
John Heskett was a leading design historian with a particular interest in design and economics. This book publishes for the first time his writings on design and economic value, and design’s role in creating value in organisations and products.
The first part of Heskett’s text introduces the main traditions of economic thought as they explain the relationship between producers, markets, products and consumers; he then goes on to consider the importance of design and design thinking in innovating and creating value in business practice and product development.
Heskett refers to examples of businesses such as Dyson and Apple that have successfully responded to the value of design in their practice, and others such as the Ford Motor Company that were faced with the threat of bankruptcy because they failed to encourage innovation and creativity or to respond adequately to the challenges and opportunities presented by new technology.
Heskett’s text is accompanied by critical and contextualising overviews by leading design scholars, which place Heskett's writings within the framework of contemporary design and business thought and practice
The first part of Heskett’s text introduces the main traditions of economic thought as they explain the relationship between producers, markets, products and consumers; he then goes on to consider the importance of design and design thinking in innovating and creating value in business practice and product development.
Heskett refers to examples of businesses such as Dyson and Apple that have successfully responded to the value of design in their practice, and others such as the Ford Motor Company that were faced with the threat of bankruptcy because they failed to encourage innovation and creativity or to respond adequately to the challenges and opportunities presented by new technology.
Heskett’s text is accompanied by critical and contextualising overviews by leading design scholars, which place Heskett's writings within the framework of contemporary design and business thought and practice
1 online resource (xiv, 241 p.)
Not available
Not available
Front matter
Design and the Creation of Value
Preface 45–50
1. Introduction: Design in economic life? 51–61
1. Economic theory and design
2. Neoclassical theory 65–76
3. Austrian theory 77–87
4. Institutional theory 88–103
5. New Growth theory 104–123
6. The National System 124–132
2. Design and the creation of value
7. Design from the standpoint of economics 135–142
8. Economics from the standpoint of design 143–156
9. Design and value from the standpoint of practice 157–180
Back matter
Design and the Creation of Value
Preface 45–50
1. Introduction: Design in economic life? 51–61
1. Economic theory and design
2. Neoclassical theory 65–76
3. Austrian theory 77–87
4. Institutional theory 88–103
5. New Growth theory 104–123
6. The National System 124–132
2. Design and the creation of value
7. Design from the standpoint of economics 135–142
8. Economics from the standpoint of design 143–156
9. Design and value from the standpoint of practice 157–180
Back matter
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00259/20 | 745.4 Hes D | Online | Available |
