Laudon, Kenneth C.Traver, Carol Guercio
Pearson Education, Inc (Boston, MA, 2017) (eng) English9780133938951Unknown12th ed.INTERNET MARKETING-SOCIAL ASPECTS; UnknownThis book emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.
Physical dimension
xli, 809 p.26 cm.ill.
Summary / review / table of contents
The revolution is just beginning --
E-commerce business models and concepts --
E-commerce infrastructure: the internet, web and mobile platform --
Building an E-commerce presence: web sites, mobile sites, and apps --
E-commerce security and payment systems --
E-commerce marketing and advertising concepts --
Social, mobile and local marketing --
Ethical, social, and political issues in E-commerce --
Online retail and services --
Online content and media --
Social networks, auction and portals --
B2B E-commerce: supply chain management and collaborative commerce.